Arc'teryx Scaling paid social.

Arc'teryx Scaling paid social.

Arc'teryx Scaling paid social.

Project Description — Arc'teryx

Arc'teryx required paid media that could scale efficiently without diluting its premium positioning. The core challenge was balancing measurable performance with brand integrity in a category where discount-driven acquisition is common but misaligned with long term equity.

We restructured campaign architecture across the funnel, separating prospecting, mid-funnel education, and high intent conversion layers. Creative testing frameworks were introduced to systematically validate performance variables without compromising visual standards. Budget allocation models were optimized around blended ROAS rather than isolated channel metrics.

Category

Paid Social / Performance Creative / Media Strategy

Time line

Jan 2025 - Feb 2025

Campaign efficiency improved significantly, delivering a +42% increase in ROAS while maintaining premium cost per click benchmarks. Paid social evolved from a revenue driver to a scalable acquisition engine aligned with brand equity.

Creative led paid media built to scale without scrificing brand equity.

Let's Work Together

Creative led paid media built to scale without scrificing brand equity.

Let's Work Together

Creative led paid media built to scale without scrificing brand equity.

Let's Work Together