Topicals Designing for action.

Topicals Designing for action.

Topicals Designing for action.

Project Description — Topicals

Topicals needed a website experience that could support growth without sacrificing brand storytelling. Despite strong product market fit, conversion rates were constrained by friction in navigation, product education, and checkout flow.

We rebuilt the information architecture around buyer intent and simplified the path to purchase. Product pages were redesigned to prioritize benefit clarity, social proof, and ingredient transparency. Visual hierarchy was optimized to guide decision-making while preserving brand personality.

Category

Conversion Strategy / UX Optimization / E-Commerce

Timeline

Nov 2025 – Dec 2025

The redesigned site reduced checkout friction and improved on site conversion rates by 31%. Average order value increased through improved bundling visibility, and the platform now supports performance media at scale without bottlenecks.

Funnel clarity and creative alignment to improve acquisition efficiency.

Let's Work Together

Funnel clarity and creative alignment to improve acquisition efficiency.

Let's Work Together

Funnel clarity and creative alignment to improve acquisition efficiency.

Let's Work Together