Vuum Energize the catergory.

Vuum Energize the catergory.

Vuum Energize the catergory.

Project Description — Vuum

Vuum entered one of the most competitive spaces in consumer goods: functional beverages. Legacy energy drinks dominate awareness. Fitness RTDs dominate retail. Influencer brands dominate social. The opportunity wasn’t just launching another drink, it was creating a performance led brand that felt credible, scalable, and built for both shelf presence and digital conversion.

We developed a performance first launch framework combining bold creative direction with structured testing across Meta and TikTok. Messaging was segmented by intent (energy, protein, lifestyle performance), and creative was deployed in modular variations to accelerate learning velocity. We built a scalable acquisition system with clear KPI thresholds and budget reallocation rules to control CAC during early stage growth.

Category

Landing Page / CRO / Subscription Growth

Timeline

Oct 2025 – Nov 2025

Within the first 60 days, Vuum achieved a 38% decrease in customer acquisition cost while scaling spend 2.4x. Creative iteration cycles shortened significantly, unlocking repeatable winning angles and establishing a profitable blended ROAS benchmark for continued expansion.

A performance first brand system and launch strategy for a next gen protein energy drink built to compete in a saturated market.

Let's Work Together

A performance first brand system and launch strategy for a next gen protein energy drink built to compete in a saturated market.

Let's Work Together

A performance first brand system and launch strategy for a next gen protein energy drink built to compete in a saturated market.

Let's Work Together